Radical Waters Appoints New Managing Director

Date: 3 February 2011

Carla Fiford

Carla Fiford has been appointed managing director of Radical Waters (Pty) Ltd, the South African based global leader in Electrochemically Activated Water (ECA) technology. She replaces Alastair Stride, who has left the company to pursue other business interests.

Prior to joining Radical Waters in August 2010 as marketing director, Fiford headed a number of businesses, including holding the position of CEO of Magnum Global Funds South Africa, an international hedge fund marketing company which was listed on the Johannesburg Stock Exchange. She was also a previous chairman of the Hedge Fund Association of South Africa. In addition, she has worked in executive positions at several blue chip companies, including American Express and Investec Bank.
Welcoming Fiford’s appointment, Radical Waters chairman, Dion Friedland, said, “I am delighted with the appointment of Carla as Managing Director. I have had the privilege to work with her for many years and have every confidence that she will lead Radical Waters into the future with great success. The rapidly increasing interest in Radical Waters’ green, chemical-free technology, will present Carla with the challenge of managing the growth of the Company. I have no doubt that Carla and the Radical Waters team will rise to the challenge. Radical Waters is projected to be on a fast growth path which will be enhanced by its growing patent portfolio”
Commenting on her appointment, Fiford said, “I am excited about my new appointment at this time of unprecedented growth in the company. Radical Waters is a dynamic company that is going from strength to strength and I am enthusiastic about the new applications for ECA technology that are being developed and patented by our highly innovative and skilled microbiology and technical teams.”
For more information on this article please email:  nikki@radicalwaters.com
Radical Waters (Pty) Ltd is a 12- year-old company solely focused on developing and commercialising patented ECA technology.  The company has installed operating devices on six continents and in 21 countries. The company’s products are used in a wide range of markets dependent upon controlling contamination. Radical Waters has a focus on markets that include beverage, meat & seafood, sauce manufacture and milling & starch. Radical Waters (Pty) Ltd is in Johannesburg South Africa, with representative offices in the Americas, Europe and the Far East.
Issued by:
Marketing & Public Relations: Nikki Frieslaar, Radical Waters – Johannesburg South Africa.
Tel: +27 11 4660610
Fax:  +27 11 466 0114
Cell:  +27 82 455 8139