Radical Waters Restructures for Global Growth

18 February 2011

Dion Friedland

Radical Waters, the global leader in Electrochemically Activated Water ( ECA Technology ), is restructuring to meet growing demand and provide improved service to its worldwide customer base such as SAB Miller and other blue chip international companies.
With 12 years of scientific and practical experience, Radical Waters has installed its patented technology in 21 countries in the Americas, Europe, Africa, Asia and Australia.  ECA technology, which produces environmentally friendly “green” detergent and disinfectant products in situ, has proven benefits for the beverage, food and hospitality industries, as well as considerable applications in dentistry and medicine.
In making the announcement of the company coming of age as a truly international player, chairman Dion Friedland outlined the new group structure presently being put in place. “Our holding company, Radical Waters International, Ltd., will own three subsidiary companies: Radical Waters International (UK) LLP, headquartered in London, will administer global distribution relationships in all countries outside of the Rand Monetary Area, while Radical Waters (Pty) Ltd will continue production of the devices in South Africa and provide marketing, sales and technical support to distributors.”
Radical Waters Intellectual Property (Pty) Ltd will maintain and expand its considerable patent portfolio. Twenty three patents have been granted covering meat processing, animal husbandry, agricultural yield enhancement, dentistry, medicine, borehole rehabilitation and microbial resistance management. Significant patents are pending in the general beverage field, dental market, as well as unique applications in the starch and grain industries. National filings have been made in all major markets around the globe.
Under its recently-appointed managing director, Carla Fiford, the South African-based Radical Waters (Pty) Ltd sales team, in addition to covering the Rand Monetary Area, will continue to service global enquiries and handle sales in countries where distributors have not been appointed, and enquiries from sectors in countries where distributors do not have exclusivity for all market sectors.
Dion Friedland concluded by saying, “The rapidly increasing interest in Radical Waters’ green, chemical-free technology presents exciting opportunities for us to offer substantial benefits while meeting our customers needs. Radical Waters is on a fast growth path which is facilitated by our 12 years of experience in developing applications for our technology, our substantial archive of diverse research studies, our growing patent portfolio and blue chip customer base.”
Radical Waters (Pty) Ltd has spent 12 years focused on developing and commercializing its patented green ECA technology. The company has installed operating devices on six continents and in 21 countries primarily for “blue chip” companies. Our products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality. Radical Waters (Pty) Ltd produces devices in its factory in Johannesburg, South Africa. Radical Waters International (UK) LLP in London, is responsible for International Distributor relationships. 
Issued for:  Radical Waters South Africa (Pty) Limited
Contact: Nikki Frieslaar: Marketing & Public Relations: +27 11 466 0610 / +27 82 455 8139
Fax No:+27 11 466 0114
Issued by: Tish Stewart Corporate and Investor Communications
Contact: Tish Stewart: +27 82 4436399 / +27 11 442 5536
Fax No: +011 447 9317
Date: 18 February 2011