Radical Waters to hold inaugural distributor conference in South Africa

31 August 2011
Radical Waters, the global leader in the supply of patented Electrochemical Activated Water (ECA) technology that produces environmentally friendly industrial detergent and disinfectant products, as a replacement for dangerous and often harmful chemicals, is to hold its inaugural ECA Business leaders distributor conference in Johannesburg from 26 to 28 October, 2011.
With 12 years’ scientific and practical experience, the company has successfully installed its technology in blue chip beverage and food plants in 21 countries and has recently restructured and embarked on a drive to appoint distributors in key markets worldwide.

 Professor Eugene Cloete, distributor conference

To support this strategy and exchange market insights from around the world, Radical Waters’ conference will include addresses by industry experts such as  Professor Eugene Cloete (pictured) Dean of the Science Faculty at the University of Stellenbosch in Cape Town.  He has been a technical advisor to Radical Waters for many years and also serves as chairperson of the South African Academy of Science committee on poverty and technology, and is a member of the Coca-Cola World Water expert panel which meets regularly in Atlanta, USA.
Industry-specific training on microbiology and corrosion will be presented by Wendy Losper, who holds an Honours Degree in Microbiology and an MBA and, in practical terms, has a multi-national industrial chemical supplier background.
The company’s own Dr Robin Kirkpatrick, who holds a PhD in ECA technology, will hold ECA application sessions with delegates and will explain the significance of Radical Waters’ patent portfolio.
ECA has become a topic of great interest for leading beverage and food companies as the ’new alternative technology’. Radical Waters’ environmentally friendly “green” solutions offer an effective substitute for chemical cleaning-in-place (CIP). Plants using Radical Waters’ ECA technology repeatedly report substantial cost savings due to increased production time and reduced energy, chemical and water usage.
Commenting on the conference, Radical Waters managing director Carla Fiford says, “With the attraction of powerful speakers and the opportunity to exchange market insights with fellow business unit leaders from around the world, we expect the conference to be well attended and provide real value to our distributor network.”
Radical Waters (Pty) Ltd has spent 12 years focused on developing and commercializing its patented green ECA technology.  The company has installed operating devices on six continents and in 21 countries primarily for blue chip companies. Radical Waters’ products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality.  Radical Waters’ (Pty) Ltd produces devices in its factory in Johannesburg, South Africa. Radical Waters International (UK) LLP in London is responsible for international distributor relationships. 
Issued for:               Radical Waters South Africa (Pty) Limited
Contact:                   Nikki Frieslaar: Marketing & Public Relations
Tel/Cell:                  +27 11 466 0610/+27 82 455 8139
Fax No:                    +27 11 466 0114
Email:                       nikki@radicalwaters.com
Website:                 www.radicalwaters.com
Issued by:                Tish Stewart Corp