Radical Waters (Pty) Ltd Revises its Management Structure


4th July, 2013

Radical Waters (Pty) Ltd Revises its Management Structure

Radical Waters has formed an Executive Committee that will report directly to its Chairman Dion Friedland for the management and future growth of its business. The Executive Committee will include the following members of management, all of whom have played important roles in Radical Waters transition to a global company.

Zahida Dhansay – Vice President, Finance and Production
Philip Nel – Vice President, Technical and R&D
Derik Du Plessis – Vice President, Sector Sales (The Americas) and Engineering Design
Anton Louw – Vice President, Sector Sales (Africa, Asia, Australasia, Europe, Middle East)
Nikki Wilson – Vice President, Operations and Marketing

This revised management structure follows Carla Fiford’s decision to curtail her traveling, which was an essential requirement of her role as Managing Director. The formation of the Executive Committee will allow Carla to step down from her day to day responsibilities as Managing Director to spend more time with her son during this important stage in his life, following the passing of his father after a long illness. Carla will, however, remain on the Radical Waters board of directors.

“I did not take this decision lightly and am saddened to leave my day to day responsibilities in such a dynamic company as leader in this exciting and fast developing green technology. I am gratified that the team that supported me so well will be taking the reigns and have every confidence that with their efforts Radical Waters will continue to grow exponentially “, commented Fiford.

“Since joining Radical Waters several years ago Carla has made a significant impact on the growth and development of Radical Waters and its management. The Board joins me in thanking her for her invaluable contribution and we look forward to her continuing contribution as a board member” said Radical Waters Chairman Dion Friedland.


Radical Waters (Pty) Ltd has spent 16 years focused on developing and commercializing its patented green ECA technology. The company has installed operating devices on six continents and in 23 countries primarily for blue chip companies. Radical Waters’ products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality. Radical Waters (Pty) Ltd produces devices in its factory outside Johannesburg, South Africa. Radical Waters International (UK) LLP in London is responsible for international distributor relationships.

Issued for: Radical Waters South Africa (Pty) Limited
Issued by: Radical Waters Corporate Communications: +27 11 466 0610
Email: info@radicalwaters.com
Fax No: +27 11 466 0114
Website: www.radicalwaters.com
Facebook: www.facebook.com/radicalwaters
Date: 4 July 2013