Nuremburg, a quaint, almost 1,000-year-old town well known for its “Christkindlesmarkt” Christmas market and grilled sausages, once again hosted Germany’s very popular annual Brau Beviale Trade Show in 2011.
Radical Waters, the global leader in the supply of patented Electrochemical Activated Water (ECA) green technology, which had attended in 2010 with great success, once again hosted a stand to participate in this world-class event. Representing the company were Commercial Head John Rivers-Moore (Pictured far left with guests from the Ukraine) and Marketing Manager Nikki Frieslaar (Pictured far right with Detlef Taschner to the left).
The Brau Beviale opened at 9am and closed at 6pm each evening. Several large companies extended invitations to both customers and co-exhibitors to attend dazzling stand parties complete with cocktails and live music, where businessmen and women could meet for further discussions and socialise with industry colleagues.
“The event buzzed with visitors from all around the world. It was well organised by the Nurembergmesse and attracted people with expertise in chemical engineering, marketing, packaging and logistics, as well as key decision makers from our target market. This entire event is a fantastic platform for Radical Waters with a wonderful mix of exhibitor and visitor participation.” says Frieslaar.
Simultaneously across the globe Radical Waters hosted a stand at the 5th China International Beverage Industry Exhibition on Science and Technology (CBST) held at The Expo Theme Pavilion in Shanghai, China.
“2012 is looking extremely positive for Radical Waters in China, with multiple installation all over China and the Far East to date, we believe we have achieved a great deal in the Chinese market already,” says Gerhard Jacobs, Technical Sales Asia and Oceania. (pictured left/ far right)“It is therefore highly important for us to remain in the forefront and to interact with our customers directly. CBST is a great medium for this.” , concludes Jacobs.
Representing Radical Waters were Lucinda Jooste – Technical Sales Specialist (pictured far left) and Gerhard Jacobs from South Africa. Accompanying the Radical Waters’ team to assist with detailing our recent successes in the Chinese market, and with translation was Bonnie Lai (pictured left/middle) from Longsheng, who is Radical Waters’ distribution partner in the Brewery segment in China.
ABOUT RADICAL WATERS
Radical Waters (Pty) Ltd has spent 12 years focused on developing and commercializing its patented green ECA technology. The company has installed operating devices on six continents and in 22 countries primarily for blue chip companies. Radical Waters’ products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality. Radical Waters produces devices in its factory in Johannesburg, South Africa. Radical Waters International (UK) LLP in London is responsible for international distributor relationships. www.radicalwaters.com
Issued for: Radical Waters South Africa (Pty) Limited
Contact: Nikki Frieslaar: Marketing & Public Relations: +27 11 466 0610 / +27 82 455 8139
Fax No: +27 11 466 0114
Issued by: Radical Waters Communications
Contact: Tish Stewart: +27 82 4436399 / +27 11 442 5536
Fax No: 011 447 9317
Date: 15 November 2011