New Marketing Director Appointed by Radical Waters South Africa
Date: September 2010
Radical Waters, the International Leading Provider of Electrochemically Activated Water
(ECA) to the beverage industry, announces the appointment of Carla Fiford as Marketing
Director for this fast growing cleaning and sanitation technology group.
Fiford joins the Company with a responsibility to manage sales on a global basis, with a particular focus on expansion into the North American Market.
She brings a wealth of expertise in strategic business growth acquired at executive level from various industries.
Recently, Fiford hosted an exhibition stand at the Process Expo in Chicago during July 2010 with Alastair Stride, Managing Director of Radical Waters. “The interest and excitement about this innovative and green technology was overwhelming, the Food and Beverage Industry in the USA is ready to partner with new technology that saves chemicals, water and heating whilst ensuring excellent Microbiocidal control” said Fiford
To date this cutting edge aqua science has been implemented by over 50 leading global food and beverage companies on 6 continents. As such ECA technology has been recognised as an ecologically friendly and economically attractive replacement for chemicals used primarily in CIP applications.###
Radical Waters (Pty) Ltd is a 12 year old company solely focused on developing and commercializing patented ECA technology. The Company’s products are used in a wide range of markets dependent upon controlling contamination. Radical Waters has a focus on markets including beverage, meat & seafood, sauce manufacture and milling & starch.
Radical Waters’ Head Office is in Johannesburg South Africa, with representative offices in the USA, Europe, Latin America and the Far East.
Marketing Communications: Nikki Frieslaar
Radical Waters – Johannesburg South Africa.
Tel: +27 11 4660610