FOR IMMEDIATE RELEASE: Radical Waters’ ECA Technology to be widely distributed in Latin America – 30 March 2011
Radical Waters International has signed a distribution agreement with Anasac, a publicly listed Chilean-based multinational company, with operations throughout Latin America. In terms of the agreement, Anasac has exclusive distribution rights for Radical Waters’ Electrical Chemical Activation (ECA technology) in Chile, Bolivia, Peru, Ecuador, Argentina, Uruguay and Colombia. In addition, it has exclusive distribution rights for the beverage sector in Brazil. Anasac has established a subsidiary company, RW Latin America, to grow this business.
Derik du Plessis (pictured left), general manager of RW Latin America, became familiar with Radical Waters’ ECA technology and identified an opportunity for Anasac to become an exclusive distributor for Radical Waters in Latin America.
“There is a definite need for ECA technology in the countries where we are active. We have been received with great interest when presenting the Radical Waters technology to substantial users of chemicals and are pleased with the progress we have made in securing commitments for orders” says Du Plessis.
“In the past two years we have increased our sales footprint by over 500%”, says Carla Fiford, Radical Waters’ Managing Director. “We now have over 60 successful installations on six continents, in 21 countries, mostly for blue chip companies. Our goal now is to maintain close contact with our customers and to deliver quality local service.”
The agreement with Anasac will contribute substantially to meeting that objective in Latin America. Furthermore, Radical Waters is increasing its commitment to research and development which is likely to increase the benefits of our technology for our customers, adds Fiford.
Anasac General Manager Eugenio de Marchena (pictured left), says, “Our association with Radical Waters will enable us to enter the industrial hygiene market with technologically advanced and environmentally friendly solutions that will help our customers to be more effective in achieving their goals. We see this technology as a high growth area for our company and Radical Waters as an ideal partner for this new challenge.”
Radical Waters chairman Dion Friedland comments, “Anasac has already dedicated substantial resources to ensuring success in building its distribution network. We are delighted with the relationship with Anasac and have high expectations that RW Latin America will become the dominant supplier of ECA solutions in Latin America.”
ECA has become a topic of great interest for leading beverage and food companies as the “new alternative technology”. Radical Waters’ environmentally friendly “green” solutions are an effective substitute for chemical cleaning-in-place (CIP). Plants using Radical Waters (ECA) technology repeatedly report substantial cost savings due to increased production time and reduced energy, chemical and water usage.
Radical Waters is actively seeking qualified distributors for its ECA technology in other markets.
Radical Waters (Pty) Ltd has spent 12 years focused on developing and commercializing its patented green ECA technology. The company has installed operating devices on six continents and in 21 countries primarily for blue chip companies. Radical Waters’ products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality. Radical Waters (Pty) Ltd produces devices in its factory in Johannesburg, South Africa. Radical Waters International (UK) LLP in London is responsible for international distributor relationships. www.radicalwaters.com
ANASAC SAC e l. is a public listed company established in 1948 with a direct presence in Chile, Argentina, Peru, Colombia, South Africa and shortly in Brazil and an indirect presence in most other Latin American territories. Anasac formulates produces and distributes products for the agricultural, forestry and agro industrial industries. Additionally, Anasac has a complete line of products for gardens, parks, public health and hygiene and pet care. www.anasac.cl
Issued for: Radical Waters (Pty) Limited
Contact: Nikki Frieslaar: Marketing & Public Relations: +27 11 466 0610 / +27 82 455 8139
Fax No: +27 11 466 0114
Issued by: Tish Stewart Corporate and Investor Communications
Contact: Tish Stewart: +27 82 4436399 / +27 11 442 5536
Fax No: 011 447 9317
Date 30 March 2011 AMERICA