Longsheng Bio Technology Co. Ltd has been appointed a distributor by Radical Waters International (UK) LLP.
Based in Guangzhou in the People’s Republic of China, Longsheng offers its industrial end user customers in the Chinese brewing industry, specialised dosing equipment as well as quality raw ingredients.
In terms of a distribution agreement, which was effective from 1 January 2012, Longsheng has exclusive distribution rights for Radical Waters’ cutting edge Electrical Chemical Activation (ECA) technology in the brewery application in the People’s Republic of China, including Tibet but excluding Taiwan, Hong Kong and Macau. This agreement also covers non-exclusive distribution rights in China for the beverage sector.
“Our main business is in brewing and the beverage industry. Since becoming aware of Radical Waters ECA technology, I feel that this technology infuses new vitality into the brewing and beverage industries and has significant benefits both economically and socially. Radical Waters ECA technology has vast market potential,” states Mr Fang Zhao, Director, Longsheng. (Pictured with Ms. Bonnie Lai, Assistant and Translator)
“The opportunity for us is to integrate ECA technology into the brewery and beverage environments. We have already applied Radical Waters technology in the draft beer production line of the biggest brewery CRB,” he concludes.
“We are confident that we will introduce ECA technology into more industries and set up further successful projects,” concludes Mr Fang.
Commenting on the agreement, Radical Waters Chairman Dion Friedland says, “having met Mr Fang I am extremely impressed with his commitment and dedication to expanding the use of ECA technology in the People’s Republic of China where he already has a significant footprint.”
Radical Waters Managing Director Carla Fiford added, “I have had the wonderful opportunity to work with Mr Fang and his team on the ground in China, his knowledge of the brewery industry and his relationships with key players makes Longsheng the perfect partner for RW in this region”.
Since its pioneering CIP installation in 2007, Radical Waters’ ECA has become a topic of great interest for leading beverage and food companies as the “new alternative technology”. Radical Waters’ environmentally friendly “green” solutions offer an effective substitute for chemical cleaning-in-place (CIP). Plants using Radical Waters’ ECA technology repeatedly report substantial cost savings due to increased production time and reduced energy, chemical and water usage.
Radical Waters is in discussion with qualified distributors for its ECA technology in other markets.
Radical Waters (Pty) Ltd has spent 12 years focused on developing and commercializing its patented green ECA technology. The company has installed operating devices on six continents and in 22 countries primarily for blue chip companies. Radical Waters’ products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality. Radical Waters (Pty) Ltd produces devices in its factory in Johannesburg, South Africa. Radical Waters International (UK) LLP in London is responsible for international distributor relationships.
Longsheng Bio Technology Co. Ltd was formed in 2005, for the supply of enzymes, hops, lactic acid, etc. It also supplies special dosing equipment for customers in the brewing industry in China, with an emphasis on operational efficiency and long- term reliability. Longsheng is based in Guangzhou, China. The company aims to provide the best solutions and service to customers.
Issued for: Radical Waters South Africa (Pty) Limited
Issued By: Nikki Frieslaar: Marketing and Public Relations Manager, Radical Waters (Pty) Ltd
Date: 17 February 2012
Contact: +27 11 466 0610 / +27 82 455 8139
Fax No: +27 11 466 0114