| RADICAL WATERS DISTRIBUTOR NETWORK EXPANDED TO MIDDLE EAST |
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FOR IMMEDIATE RELEASE 23 May 2011 Radical Waters International (UK) LLP has signed a distribution agreement with H2M Environmental Technologies, a company based in the United Arab Emirates (UAE) that offers industrial end users customised, turn-key water and waste water treatment solutions, with an emphasis on operational efficiency and long term reliability. In terms of the Agreement, which is immediately effective, H2M has exclusive distribution rights for Radical Waters' cutting edge Electrical Chemical Activation (ECA) technology in the UAE, Saudi Arabia, Bahrain, Qatar, Oman and Kuwait. The Agreement also covers non-exclusive distribution rights in Egypt, Yemen, Pakistan, Iran and Iraq. The Agreement applies to all aspects of the food and beverage sectors, including meat and poultry processing.  H2M Environmental Technologies Director, Phil Mallinson, (pictured) has been based in the Middle East for the past 12 years and has extensive experience in the region's bottled beverage and water treatment business sectors. "In our core business of providing water treatment solutions to industrial end-users, we have focused on incorporating innovative improvements to existing processes to gain a competitive edge.Radical Waters ECA technology adds significantly to this portfolio of innovation." says Mallinson."The water, time and energy saving potential of the Radical Waters' technology represents a very attractive proposition in a region with severe water scarcity, and has already generated tremendous interest from a wide range of industry sectors and applications." adds Mallinson. "In particular, the soft drink, bottled water and dairy industry in the region has shown great interest in the water saving potential and other environmental benefits of ECA technology." "Radical Waters' strong installed reference list amongst a highly reputed client base will provide a solid platform for what I am sure will be rapid, sustained growth in the region, while H2M will provide the installation and back up service to ensure customer satisfaction for every installation", adds Mallinson. Commenting on the Agreement, Radical Waters Chairman Dion Friedland says, "Everyone at Radical Waters looks forward to a rewarding and exciting time by further participating in the expansion of the use of ECA technology in the Middle East where Radical Waters already has four successful installations. We're ready to support H2M Environmental Technologies wherever required to ensure that it achieves great success in its endeavours." John Rivers-Moore, Radical Waters Commercial Manager added, "Having spent time with Phil it has become obvious to me that he is well connected, insightful, focused on customer satisfaction and on getting results. He has visited our manufacturing facilities and several operational ECA plants and has a number of prospective customers excited about the benefits of ECA technology." ECA has become a topic of great interest for leading beverage and food companies as the "new alternative technology". Radical Waters' environmentally friendly "green" solutions offer an effective substitute for chemical cleaning-in-place (CIP). Plants using Radical Waters' ECA technology repeatedly report substantial cost savings due to increased production time and reduced energy, chemical and water usage. Radical Waters is in discussion with qualified distributors for its ECA technology in other markets. Radical Waters (Pty) Ltd has spent 12 years focused on developing and commercializing its patented green ECA technology. The company has installed operating devices on six continents and in 21 countries primarily for blue chip companies. Radical Waters' products are used in a wide range of markets formerly dependent on chemicals for controlling contamination and bacterial infection. The company has a focus on markets that include beverage production, meat & seafood, sauce manufacture, milling & starch and hospitality. Radical Waters (Pty) Ltd produces devices in its factory in Johannesburg, South Africa. Radical Waters International (UK) LLP in London is responsible for international distributor relationships. H2M Environmental Technologies, FZE was formed in 2007, to offer the industrial end user customised, turn-key water and waste water treatment solutions for a wide variety of source waters, with an emphasis on operational efficiency and long term reliability. H2M is based in the United Arab Emirates, and services the entire MENA region, with completed projects in UAE, Saudi Arabia, Oman, Qatar and Egypt. The company focuses on excellent, personalised customer service and professionalism in all aspects of its dealings. Issued for: Radical Waters South Africa (Pty) Limited Contact: Nikki Frieslaar: Marketing & Public Relations: +27 11 466 0610 / +27 82 455 8139 Fax No: +27 11 466 0114 Email:
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Website: www.radicalwaters.com Issued by: Tish Stewart Corporate and Investor Communications Contact: Tish Stewart: +27 82 4436399 / +27 11 442 5536 Fax No: 011 447 9317 Email:
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Date: 23 May 2011
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